Hi There and Welcome to Your Charlotte Marketing Agency!
We’re a full-service digital marketing agency based in Charlotte, North Carolina. From strategy to implementation, we’re here to help make your brand sparkle.
get to know
Our Team
sarah norales
Founder
Meet Sarah Norales, a dynamic force uniting passion for design and entrepreneurial spirit. Armed with a Bachelor of Science in Marketing from Colorado State University, she embarked on a journey that seamlessly blended her love for aesthetics with strategic marketing. Sarah’s background in the home fashion industry ignited her fascination with design and laid the foundation for Express My Media.
In 2015, Sarah launched Express My Media, a brand that encapsulates her vision for top-notch content writing, digital strategy, and unparalleled customer support. Her social media education and keen understanding of brand standards form the backbone of her approach. Sarah has carved a niche through Express My Media, helping custom home builders, designers, and home technology companies broaden their horizons, fostering meaningful connections with new clientele.
What sets Sarah apart is her meticulous attention to detail and creative mind that transforms challenges into opportunities. As a professional turned entrepreneur, she has honed her skills to navigate the ever-evolving landscape of digital media marketing, ensuring her clients stay relevant and thrive in the digital sphere.
Kirsty Menaker
Digital Marketing Manager
Meet Kirsty Menaker, a yoga luminary, and dedicated entrepreneur. With a profound commitment to spreading the wisdom of yoga, Kirsty transitioned her in-person teachings to a global audience. In 2018, she ventured into the digital realm, launching an all-encompassing online program that brought the serenity of yoga to enthusiasts worldwide.
Kirsty’s entrepreneurial spirit further manifested in creating and successfully marketing a yoga e-book. This literary gem resonated with thousands globally, a testament to Kirsty’s ability to connect with diverse audiences through her authentic voice and profound insights into the practice.
Kirsty Menaker’s prowess as a social media guru is brilliantly reflected in her exceptional ability to curate and cultivate a thriving community on Instagram. With a keen eye for detail and an innate understanding of market trends, Kirsty delved into meticulous research to discern the pulse of her audience. Through strategic content curation, she transformed her Instagram platform into a vibrant hub that resonates with her community of 58k followers.
Tamara Henrickson
Digital Marketing Strategist
Meet Tamara Henrickson, a social media strategist who speaks fluent engagement and analytics. At work, she’s the one translating brand goals into content people actually want to share. At home, she’s the self-appointed Elvis Presley historian teaching my two boys that blue suede shoes are, in fact, not to be stepped on (a lesson my dog constantly ignores).
Tamara is a former YMCA of Greater Charlotte social media strategist, and INSP content creator making 50-year-old television shows interesting again for the Facebook generation. She believes great content is like a great song (hopefully an Elvis one 😉)—it makes you feel something, stays with you long after, and occasionally makes you want to dance.
Essence Shoffner
Social Media Coordinator
Meet Essence Shoffner, a dynamic social media coordinator who blends her creative vision with a deep passion for digital storytelling. With a Bachelor of Arts in Dance Education, a K-12 teaching license, and an English minor, she has an innate ability to craft compelling content with an impeccable eye for detail.
After stepping away from the classroom to embrace motherhood, Essence channeled her love for creativity into the digital space, building a strong presence through relatable lifestyle, motherhood, and coffee-inspired content. Her bubbly personality shines through everything she creates, making each post not just engaging but truly authentic. Whether she’s curating eye-catching visuals or crafting scroll-stopping captions, Essence brings a fresh, fun, and strategic approach to social media that captivates audiences and drives engagement.
A little about us
Express My Media
At our boutique marketing agency, we don’t just work; we infuse every task with a spirit of enjoyment and passion. Our love for what we do is the driving force behind our commitment to being a hands-on agency. We relish meeting with our clients face-to-face, forming connections beyond the professional realm. This personal touch lets us deeply understand our clients, helping them define and refine their brand identity.
For us, the essence of fun at work lies in the creative process. We thrive on brainstorming sessions, where innovative ideas take shape, and we enjoy the collaborative journey of turning concepts into impactful strategies. Every project is an exciting challenge, an opportunity to showcase our client’s uniqueness and set them apart from the competition.
Our agency is not just a service provider; we are partners in each client’s success story. Together, we navigate the landscape of branding, marketing, and digital presence, making the journey enjoyable, memorable, and, most importantly, effective.
Our Expertise
More About this Charlotte Marketing Agency
Content Marketing
Showcase Your Work
Content marketing is a vital part of customer engagement in any business. Whether a B2B or B2C business, both are challenged with consistently creating compelling content. With years of experience, we create content that inspires engagement to reach audiences regardless of your target.
Digital Strategy
Expand your business
Traditional online marketing strategies are a thing of the past. With the advances in social sites and SEO, businesses must stay ahead of the digital marketing curve and keep up-to-date on trends. We take a unique perspective on digital media and marketing strategies to assist in breaking through the noise. We brainstorm creative ideas with our clients to gain viewers’ attention in an over-saturated media world.
Customer Support
We are here to assist
We strive to create a positive customer experience all while driving results. Our services help you identify your target audience and determine trends that assist in creating an effective marketing strategy. We go above and beyond with meetings and reporting to ensure our clients have successful marketing that drives traffic and revenue.