social media manager charlotte nc

Hi There and Welcome to Your Charlotte Marketing Agency!

We’re a full-service social media marketing agency based in Charlotte, North Carolina. From strategy to implementation, we’re here to help make your brand sparkle.

get to know

Our Team

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sarah norales

Founder & Director of Social Media

Meet Sarah Norales, a dynamic force uniting passion for design and entrepreneurial spirit. Armed with a Bachelor of Science in Marketing from Colorado State University, she embarked on a journey that seamlessly blended her love for aesthetics with strategic marketing. Sarah’s background in the home fashion industry ignited her fascination with design and laid the foundation for Express My Media.

In 2015, Sarah launched Express My Media, a brand that encapsulates her vision for top-notch content writing, digital strategy, and unparalleled customer support. Her social media education and keen understanding of brand standards form the backbone of her approach. Sarah has carved a niche through Express My Media, helping custom home builders, designers, and home technology companies broaden their horizons, fostering meaningful connections with new clientele.

What sets Sarah apart is her meticulous attention to detail and creative mind that transforms challenges into opportunities. As a professional turned entrepreneur, she has honed her skills to navigate the ever-evolving landscape of digital media marketing, ensuring her clients stay relevant and thrive in the digital sphere.

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Georgia Berry

Content & Paid Media Manager

Meet Georgia! Georgia graduated from Elon University with a B.A. in Communication Design and a minor in Art. After graduating, she knew she wanted to work somewhere that combined creativity with strategy. She loves helping brands communicate who they are, what they do, and, most importantly, why they do it.

Alongside her role at Express My Media, Georgia runs her own creative business, Georgia Berry Designs. Building that brand from the ground up taught her firsthand what resonates with audiences, how to create content that performs, and why a consistent brand identity matters. It’s given her the chance to work across social content, photography, logo design, and brand development, and bringing those skills into her work at EMM has been one of the most rewarding parts of her career.

As Content & Paid Media Manager, Georgia uses both creativity and analytics to build content that reflects a brand’s identity while delivering measurable results — designing graphics, managing paid social campaigns, capturing content, and analyzing performance to make sure the team’s marketing is intentional, not just busy.

The most rewarding part of her job is getting to know each brand and watching thoughtful strategy turn into real growth. She takes pride in making sure every detail has a purpose, every deadline is met, and the team has what it needs to do its best work.

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Kelly Harper

Digital Marketing Strategist

Meet Kelly! With a passion for helping businesses grow on social media, Kelly joined Express My Media in August 2025, where she focuses on content creation and photoshoots, helping bring each client’s brand to life through visuals that feel authentic and on-strategy.

She graduated from UNC Charlotte in 2024 with a Bachelor’s degree in Communications, with a concentration in Public Relations.

A few of Kelly’s favorites: picnics in the park, BBQ chicken pizza, and spending time with her family and friends.

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Essence Shoffner

Community Manager

Meet Essence Shoffner, a dynamic social media coordinator who blends her creative vision with a deep passion for digital storytelling. With a Bachelor of Arts in Dance Education, a K-12 teaching license, and an English minor, she has an innate ability to craft compelling content with an impeccable eye for detail.

After stepping away from the classroom to embrace motherhood, Essence channeled her love for creativity into the digital space, building a strong presence through relatable lifestyle, motherhood, and coffee-inspired content. Her bubbly personality shines through everything she creates, making each post not just engaging but truly authentic. Whether she’s curating eye-catching visuals or crafting scroll-stopping captions, Essence brings a fresh, fun, and strategic approach to social media that captivates audiences and drives engagement.

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Caileigh McCafferty

Social Media Coordinator

Meet Caileigh! She is a swim/strength and conditioning coach at heart, with a degree in kinesiology and a passion for sports and social media. She loves learning the nitty-gritty of how the body and mind work together, in exercise and in daily life.

She found her love for social media and photography in college, and it’s felt like a natural extension of that same passion ever since — being able to express herself and connect with others through content feels like building a real community. That’s exactly why Express My Media is the right fit for her. As a Social Media Coordinator, she handles content creation, engagement, and trend research, and she loves getting to do it alongside such a talented, supportive team.

A few things about Caileigh: she loves a good book and an iced coffee, but she’s convinced everything is better at the beach. The sun and sand are always calling her name.

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Mallory Matheny

Social Media Coordinator

Meet Mallory! Mallory recently graduated from the University of South Carolina’s Darla Moore School of Business with a B.S. in Business Administration, double majoring in International Business and Marketing with a minor in Italian — plus a semester studying international business at Copenhagen Business School in Denmark.

She’s a results-oriented social media marketer with experience creating content for brands and influencers across a range of industries. As a Social Media Marketing Specialist at Alyra, she produced and edited short-form video for TikTok and Instagram, driving multiple posts past 500,000 views while working closely with clients to keep every piece on-brand. She loves turning raw footage into polished, on-brand content — from user-generated-style videos to scroll-stopping text-on-screen reels (one of hers hit 2.2 million views and 151,000 likes).

Whether she’s building out a mock campaign concept, managing a brand’s voice on a new platform, or editing footage into something that actually connects, Mallory cares about the same thing every time: making content that performs because it feels real.

A little about us

Express My Media

social media marketing manager Sarah Norales of Express My Media
Making a reel for social media charlotte nc

At our boutique social media marketing agency, we don’t just work; we bring enjoyment and passion to every task. Our love for what we do drives our commitment to being a hands-on agency. We relish meeting clients face-to-face and building connections beyond the professional realm. This personal touch helps us understand our clients deeply and refine their brand identity.

For us, the fun of work lies in the creative process. We thrive on brainstorming sessions, where innovative ideas take shape, and we enjoy the collaborative journey of turning concepts into impactful strategies. Every project is an exciting challenge, an opportunity to showcase our client’s uniqueness and set them apart from the competition.

Our agency is not just a service provider; we are partners in each client’s success story. Together, we navigate the landscape of branding, marketing, and digital presence, making the journey enjoyable, memorable, and, most importantly, effective.

Our Expertise

More About this Charlotte Marketing Agency

Content Marketing

Showcase Your Work

Content marketing is a vital part of customer engagement in any business. Whether a B2B or B2C business, both are challenged with consistently creating compelling content. With years of experience, we create content that inspires engagement to reach audiences regardless of your target.

Digital Strategy

Expand your business

Traditional online marketing strategies are a thing of the past. With the advances in social sites and SEO, businesses must stay ahead of the digital marketing curve and keep up-to-date on trends. We take a unique perspective on digital media and marketing strategies to assist in breaking through the noise. We brainstorm creative ideas with our clients to gain viewers’ attention in an over-saturated media world.

Customer Support

We are here to assist

We strive to create a positive customer experience all while driving results. Our services help you identify your target audience and determine trends that assist in creating an effective marketing strategy. We go above and beyond with meetings and reporting to ensure our clients have successful marketing that drives traffic and revenue.

See Our Services

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