Previously Boquete Mountain Coffee, Express My Media, focused on the branding of this coffee roaster. BoCo Coffee Roasters is a full-service specialty coffee roastery once based in the NoDa/Optimist Park neighborhood in Charlotte, N.C. Their coffees are sourced using Direct Trade, bought directly from the farmers, to ensure high-quality coffee beans for a guaranteed fair price. After implementing a coffee subscription program developed by Express My Media, the business did more volume on its website in one year than it produced in the previous eight years combined.
Our work includes:
Branding – Full Rebranding of Company
Social Media Marketing, including Instagram, Facebook, Twitter, and LinkedIn
New Website design and website management
Development of a Coffee Subscription Program using WooCommerce
Content creation
Lead generation
Development of marketing materials and written communication
SEO
Collaboration with a local artist for a logo painted on the exterior of the building to drive walk-up traffic
Created and Implemented a Coffee Subscription ProgramDesigned and Marketed Branded Products to sellCreated Marketing Materials for the Sales TeamInstagram & Facebook AdOrganized and Marketed Promotions to drive brand awareness Website Design & ManagementDesigned Static Cling Labels for vendorsPromotions with Sponsors on Social Media Video for Social Media Introduction Video For Website
