Gracious Home Interiors

A Brand & Website as Elevated as Her Designs

gracious home interiors lori trubinsky, best interior designer chralotte

New Build interior design firm that distinguishes itself through a unique and empowering methodology dedicated to assisting clients in designing beautiful, fresh, relaxed, and modern interiors.

Meet Lori, founder and principal designer of Gracious Home Interiors in Charlotte, NC. Lori creates beautiful, fresh, relaxed, and modern interiors, guiding clients through every design decision with an eye for detail and a signature neutral, modern, and chic aesthetic.

BRANDING • WEBSITE COPY • WEB DESIGN • MARKETING

THE CHALLENGE

Lori’s design work had evolved, but her brand had not. The teal color palette and dated logo no longer matched the elevated, sophisticated interiors she was creating for clients. For a designer, that gap matters. Prospective clients judge your taste by your brand before they ever see your portfolio.

What We Built

We started with a full rebrand designed to bring Lori’s brand in line with her work. A new logo and a refreshed color palette replaced the dated teal with neutral, elegant tones that reflect her design style. From there, the new website carried that same look through every page, giving her portfolio the polished setting it deserved.

Since 2021, what began as a smaller engagement has grown into ongoing marketing support:

  • Rebranding and Visual Identity
  • Website Refresh and Management
  • Social Media Management
  • New Client Guides and Lead Magnets
  • Google Business Profile Management
  • Blog Content and Newsletters
Express My Media marketing firms charlotte nc
blogs by Express My Media, digital marketing serving the Charlotte, NC area

The Result

The latest project for Gracious Home Interiors was a transformative project focused on elevating the brand image to exude a sense of modernity and sophistication. This comprehensive rebranding initiative unveiled a new logo meticulously created to capture the essence of the business’s refined design aesthetic. The color palette got a facelift, shifting from the outdated teal to a more contemporary and elegant scheme. This meticulous process has modernized the visual identity and seamlessly aligned it with the business’s commitment to a neutral, modern, and chic design ethos.

See The Website

professional photography

Provided photography and video to document builds and design projects.