Content Marketing Ideas with National Holidays

content marketing with Express My Media

Content Marketing Ideas with National Holidays

In today’s digital world, capturing the attention of Facebook and Instagram swipers can feel like a constant battle. But what if you could leverage pre-existing excitement and celebrations to boost your content marketing efforts? National (and International) holidays offer a fantastic opportunity to connect with your audience, showcase your brand personality, and even educate them fun and engagingly. Whether you’re an interior designer, a yoga studio, or a financial advisor, there’s a holiday out there waiting to be creatively woven into your marketing strategy! Let’s dig into the power of national holidays for content marketing.

 

What is Content Marketing?

Content marketing is a strategic approach focusing on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This content can come in many forms, including blog posts, articles, social media content, infographics, and videos. Content marketing aims to establish your brand as a thought leader in your industry, build trust with your audience, and ultimately drive profitable customer action. It’s about offering engaging content upfront, educating potential customers, and fostering a long-term relationship rather than just pushing for an immediate sale.

 

Creating Content for Social Media

Scheduling day-to-day can be tricky, and keeping engaging content flowing is difficult. Your brand may want to take a broader approach to its marketing. It’s okay to steer your marketing efforts based on what’s happening with your customer’s mindset (placing customer lifestyle at the forefront of your business messaging). In other words, consider what is happening with your target market and create posts for them. It doesn’t always have to be about your business. Getting your target market involved and posts like National Holidays are the perfect way.

 

Why Use National Holidays for Content Marketing?

National holidays offer several advantages for your content marketing efforts:

 

National Holidays: A Content Marketing Playground

We love National Day Calendar to keep up with all of the holidays out there and use it to find industry-specific holidays. Here’s a glimpse into how you can utilize national holidays to create impactful content:

 

National holiday social media posts by Express My Media

 

Some of Our Favorite Holidays for Social Media Content

January

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November

December

 

Include Local Holidays in Your Content Marketing Strategy

We believe in the power of thinking locally for businesses. One effective strategy is partnering with local organizations. Collaborate with complementary businesses through a “collaborator post” on Instagram or sponsor charities for co-branded events, promotions, or giveaways. By joining forces, you expand your reach, foster goodwill, and strengthen your connection within your community! Along with your business hashtags, consider using hashtags on Instagram and Facebook like #cltcollaboration, #queencitystrong, and #locallysourced to amplify your message and better connect with your target audience and niche.

 

Charlotte Holidays for Content Marketing Magic

Charlotte boasts a vibrant culture with its own set of local holidays and celebrations. Here are some ideas to incorporate these local gems into your content marketing:

 

Additionally, celebrating local landmarks and traditions is a fantastic way to connect with your audience on a deeper level if that feels connected to your brand. Incorporating iconic Charlotte imagery like Romare Bearden Park, the Carolina Panthers, or NASCAR into your marketing materials can resonate with residents and visitors alike. Highlighting unique local traditions, such as the Azalea Festival or the  Strawberry Festival (April 12th) right over the border in Fort Mill, SC, adds authenticity and local flavor to your content. Remember to use local SEO Alternate text and hashtags like #charlottelandmarks, #azaleafestival, and #mintstrawberryfestival when it relates to your content to attract Charlotte-based audiences. This list is just a starting point – get creative and explore how to integrate Charlotte’s unique flavor into your holiday content marketing!

 

content marketing ideas with national holidays

 

Hiring a Digital Marketing Manager for Your Content Marketing

Introducing national holidays into your content marketing strategy is a perfect way to ensure consistency in your scheduled social media posts.

 

Express My Media, Digital Marketing Agency in Charlotte

From celebrating local traditions to embracing social media-savvy strategies, there are endless opportunities to connect with your audience, make a meaningful impact, and engage with them. With Express My Media by your side, you’re not just marketing; you’re cultivating connections and nurturing growth right here in the heart of Charlotte. Small businesses have big power, and if you’re looking for additional help, schedule a call with us, and let’s see how we can work together to reach your marketing goals.

 

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