OUR TEAM
We are so excited to welcome you to our world
& share about how this journey all started
At our boutique social media marketing agency, we don't just work; we bring enjoyment and passion to every task. Our love for what we do drives our commitment to being a hands-on agency.
We relish meeting clients face-to-face and building connections beyond the professional realm. This personal touch helps us understand our clients deeply and refine their brand identity.For us, the fun of work lies in the creative process. We thrive on brainstorming sessions, where innovative ideas take shape, and we enjoy the collaborative journey of turning concepts into impactful strategies. Every project is an exciting challenge, an opportunity to showcase our client’s uniqueness and set them apart from the competition.Our agency is not just a service provider; we are partners in each client’s success story. Together, we navigate the landscape of branding, marketing, and digital presence, making the journey enjoyable, memorable, and, most importantly, effective.
sarah norales
Founder & Director of Social Media
Meet Sarah Norales, a dynamic force uniting passion for design and entrepreneurial spirit. Armed with a Bachelor of Science in Marketing from Colorado State University, she embarked on a journey that seamlessly blended her love for aesthetics with strategic marketing. Sarah’s background in the home fashion industry ignited her fascination with design and laid the foundation for Express My Media.In 2015, Sarah launched Express My Media, a brand that encapsulates her vision for top-notch content writing, digital strategy, and unparalleled customer support. Her social media education and keen understanding of brand standards form the backbone of her approach.
What sets Sarah apart is her meticulous attention to detail and creative mind that transforms challenges into opportunities. As a professional turned entrepreneur, she has honed her skills to navigate the ever-evolving landscape of digital media marketing, ensuring her clients stay relevant and thrive in the digital sphere.
Georgia Berry
Content & Paid Media Manager
Meet Georgia! Georgia graduated from Elon University with a B.A. in Communication Design and a minor in Art. After graduating, she knew she wanted to work somewhere that combined creativity. Alongside her role at Express My Media, Georgia runs her own creative business, Georgia Berry Designs. Building that brand from the ground up taught her firsthand what resonates with audiences, how to create content that performs, and why a consistent brand identity matters. It’s given her the chance to work across social content, photography, logo design, and brand development, and bringing those skills into her work at EMM has been one of the most rewarding parts of her career.
The most rewarding part of her job is getting to know each brand and watching thoughtful strategy turn into real growth. She takes pride in making sure every detail has a purpose, every deadline is met, and the team has what it needs to do its best work.
Kelly Harper
Digital Marketing Strategist
Meet Kelly! With a passion for helping businesses grow on social media, Kelly joined Express My Media in August 2025, where she focuses on content creation and photoshoots, helping bring each client’s brand to life through visuals that feel authentic and on-strategy.
She graduated from UNC Charlotte in 2024 with a Bachelor’s degree in Communications, with a concentration in Public Relations.
A few of Kelly’s favorites: picnics in the park, BBQ chicken pizza, and spending time with her family and friends.
Essence Shoffner
Community Manager
Meet Essence Shoffner, a dynamic social media coordinator who blends her creative vision with a deep passion for digital storytelling. With a Bachelor of Arts in Dance Education, a K-12 teaching license, and an English minor, she has an innate ability to craft compelling content with an impeccable eye for detail.
After stepping away from the classroom to embrace motherhood, Essence channeled her love for creativity into the digital space, building a strong presence through relatable lifestyle, motherhood, and coffee-inspired content. Her bubbly personality shines through everything she creates, making each post not just engaging but truly authentic. Whether she’s curating eye-catching visuals or crafting scroll-stopping captions, Essence brings a fresh, fun, and strategic approach to social media that captivates audiences and drives engagement.
Caileigh McCafferty
Social Media Coordinator
Meet Caileigh! She is a swim/strength and conditioning coach at heart, with a degree in kinesiology and a passion for sports and social media. She loves learning the nitty-gritty of how the body and mind work together, in exercise and in daily life.
She found her love for social media and photography in college, and it’s felt like a natural extension of that same passion ever since being able to express herself and connect with others through content feels like building a real community. That’s exactly why Express My Media is the right fit for her. As a Social Media Coordinator, she handles content creation, engagement, and trend research, and she loves getting to do it alongside such a talented, supportive team.
A few things about Caileigh: she loves a good book and an iced coffee, but she’s convinced everything is better at the beach. The sun and sand are always calling her name.
Mallory Matheny
Social Media Coordinator
Meet Mallory! Mallory graduated from the University of South Carolina’s Darla Moore School of Business with a B.S. in Business Administration, double majoring in International Business and Marketing with a minor in Italian.
She’s a results-oriented social media marketer with experience creating content for brands and influencers across a range of industries. She has produced and edited short-form video, driving multiple posts past 500,000 views while working closely with clients to keep every piece on-brand (one of hers hit 2.2 million views and 151,000 likes).
Whether she’s building out a mock campaign concept, managing a brand’s voice on a new platform, or editing footage into something that actually connects, Mallory cares about the same thing every time: making content that performs because it feels real.