As digital marketers, we aim to unlock the success of small businesses. One of the first steps in our master plan is conducting a comprehensive marketing audit. Why? Because a solid online presence is vital to thriving in today’s digital landscape. We’ve said it before, and we will repeat it, there is a ton of digital clutter in today’s digital world, so standing out above your competition is critical in making your brand stand out and shine. One of the secrets for every small business in doing this is to have the power of a Google Business profile.
You may have heard about “Google My Business,” which changed its name to just Google Business. Google offers this powerful online listing service that serves as a digital storefront for businesses. It can host various photos to showcase your work and enables you to optimize SEO better to engage with a specific or target audience. Read more about SEO tactics in our previous blog, HERE.
With a Google Business profile, big and small businesses can provide their business descriptions, products, services, contact information, posts to current events, website links, and customer reviews and hours. This comprehensive online presence enables businesses to appear prominently in Google Search, Google Maps, and Google Shopping, ensuring maximum visibility when potential customers search for their brand name or related products and services.
Google Business profiles are more than just a “ticket to play” in marketing—they’re an absolute necessity. These profiles are the gateway to online visibility and credibility for small businesses. Think of them as the virtual storefront that greets potential customers when they search for a brand or related products and services. It’s often the first touchpoint customers have with a business, making it a critical opportunity to make a lasting impression.
Google Business profiles offer a myriad of benefits. First and foremost, they enhance your online visibility. By optimizing your profile with engaging photos, accurate business information, and customer reviews, you increase your chances of appearing prominently in Google Search, Google Maps, and Google Shopping. Customers searching for businesses like yours will be more likely to stumble upon your brand and explore what you offer.
Google Business profiles play a crucial role in establishing credibility, so they must be complete! That means phone number, email, website, and address (if your business has one, it can also remain hidden if you don’t have an office). You can even add meeting schedulers so customers can book you right from your profile! Customers rely on these profiles to gather information about your business, and they are like having a seal of approval from the digital world. Here are our top reasons to have your business listed:
We have talked about how having an appearance on social media plays a crucial role in a digital marketing sense, and a Google Business Profile helps you optimize even further by giving you the ability to use local search engine optimization (SEO) to target your demographic, ideal clientele, and target audience. This does it in two main ways; by providing accurate and up-to-date information about your business, including address, phone number, and operating hours, you increase your chances of appearing in local search results. Secondly, you improve searchability by adding ALT text to imagery, like on Instagram. Doing the local SEO and ALT text descriptions gives your small business just one more avenue of searchability, potentially driving more traffic to your website and bringing potential customers to your doorstep.
Does your business have reviews or need reviews? Google Business Profile is an excellent way for potential customers to see your business’s interactions. Positive reviews from satisfied customers add a layer of social proof, instilling trust and confidence in potential buyers. One thing to mention here is that it is also imperative to respond to reviews left, whether good or bad. Google monitors the response time to these reviews, and promptly responding to reviews shows appreciation for the feedback. Engaging with customers will also strengthen trust and encourages them to be loyal advocates that spread positive word-of-mouth about your business.
Like on social media platforms like Instagram, Facebook, and Linkedin, a Google Business Profile allows you to showcase your brand through compelling and branded content. Uploading high-quality photos of your products showcases your business’s interior and exterior. Even sharing videos gives customers a glimpse into your business, effectively capturing and leaving a lasting impression on potential customers and differentiating your business from competitors.
Google Business provides valuable insights and analytics about customer behavior. Just as your strategy for social media should be mainly determined by your analytics, Google Business also includes information you can learn from. Find search queries and user interactions like where your customers found your business, what actions they took, and what questions they asked Google. This data enables small businesses to make informed decisions, refine their marketing strategies, and effectively tailor their offerings to meet customer needs.
At Express My Media, we believe in the power of Google Business profiles to catapult your online presence to new heights. That’s why we include them as a fundamental requirement in our marketing audits. We understand that these profiles are not just a checkbox to tick off; they are a critical component in building a solid foundation for your brand’s digital success.
Harnessing the power of Google Business Profiles is a game-changer for small businesses seeking online visibility, credibility, and growth. By optimizing your profile, leveraging customer reviews, and utilizing the various features and tools offered, you can unlock the full potential of your online presence. A robust online reputation attracts new customers and strengthens your relationships with existing ones.
So, if you’re a small business owner looking to make a splash in the digital realm, consider the influence of Google Business profiles. We’re here to help you leverage its power and transform your profile into a valuable asset for your brand. Get ready to shine in the digital spotlight and watch your business thrive!
Are you a small business that wants to launch our brand on Google and unlock small business success?
We can propel your small business to new heights of success and make your brand shine. Get started today by contacting us!