How to Grow Your Business Instagram Reach in 2024


How to Grow Your Business Instagram Reach in 2024

Running a small business is no walk in the park; the challenges only multiply when managing an online presence simultaneously! Small business owners need help creating quality content, understanding algorithms, and decoding the mysteries of Instagram reach. At Express My Media, we understand these struggles first-hand. We are here to guide you through your small business’s evolving digital marketing presence and provide tailored solutions. It’s a New Year, and there’s no better time to start it with a new small business marketing strategy. Here is how to grow your business Instagram reach in 2024.

Instagram Reach Decline in 2023

Have you been feeling a dip in your Instagram results? Despite your efforts, you’ve poured your heart and soul into creating top-notch content, but engagement keeps dwindling on specific social media platforms. The recent Instagram study conducted by MetriCool, shed light on the changing dynamics. Reels, once the beacon of high reach, have dropped by 76.8%. Ouch! We know. Posts and stories have also experienced a decline of 16% and 11.8%. We know that with the algorithm update, it’s evident that the old mantra of quantity over quality no longer holds. And just as we’ve always said, be algorithm-proof and post with intent; quality is key!

Crack the Code of Unique Users

Understanding the concept of unique users is vital for unraveling the secrets of Instagram’s algorithm. Unique users refer to individual accounts that have seen your post (whether you’re a business, personal, or creator account). As a small business, you want more and more unique users visiting your pages because each new eye allows more validity in the community and can increase your engagement rate and, potentially, sales! Increasing unique users boils down to a three-pronged approach:

  1. Consistent, high-quality content.
  2. Active engagement with your target demographic.
  3. Leveraging platform features on posts, stories, and reels.

Time Tip: The study suggests Monday at 8 pm is the optimal time to post, but remember to check your analytics for personalized insights!


Charlotte Marketing agency Express My Media offers business instagram tips


What Matters on Social Media

In a world obsessed with numbers and like-count, getting caught up in the race for more followers and faster growth is easy. However, what really matters is the quality of engagement and the relationships you can build! Daily engagement for a set number of minutes can be one strategy, but ensure it’s authentic to your brand voice. Focus on sharing content that resonates with your audience, and instead of chasing numbers, cultivate a community at a pace that suits your business. Despite accounts that push the language of “Grow 10k in one month,” this model is grossly fabricated. Social media marketing isn’t designed to achieve quick results; organic marketing focuses on producing quality content that attracts your target demographic. 

Unique Users on Instagram

Instagram reach is more than just a number; it reflects the unique users interacting with your account and posts. While the numbers might be down across the board, as the study showed, there’s always room for adjustment and updated strategies! Analyze your best-performing posts, check Google Trends for industry trends, and observe what seems to be working (and not working) from your competitors. The goal may not be to reinvent the wheel with every post but instead to adapt based on what works best!

How to Targeting the Right Audience

Identifying your ideal client is one of the most important things in your small business overall, and it’s essential to hone in on that when talking about social media reach and having an effective marketing strategy. Formulate a buyer persona, understand the language they respond to, and determine the platforms they frequent. You can learn more about branding and how it is a foundational asset in your business online in our previous blog HERE.


defining your target market for your instagram business account


Engagement Rate Defined

Today, running a successful small business involves more than just offering fantastic products or services. It requires a solid online presence, and social media engagement is at the heart. But what exactly is engagement, and why does it matter? Engagement on social media is more than just a sum of likes, comments, saves, and shares. It’s a dynamic metric that reflects the level of interaction your content receives compared to your follower count. Simply put, it’s the social proof of a digital dialogue between your brand and audience. Accurately measuring engagement is crucial to measuring the effectiveness of your efforts online; this involves analyzing likes, comments, saves, and shares about your overall reach or the number of posts you’ve posted.

But why is this important?

Engagement is not just a vanity metric. It’s a window into the effectiveness of your content strategy. Tracking engagement helps you understand your audience, informs your content creation, and enables you to build a more robust and data-informed strategy! 

How To Measure A Good Engagement Rate

The million-dollar question: What is a good engagement rate? Well, the answer is a bit subjective. What might be considered excellent for one account may be subpar for another. However, as a general guideline, many social media marketers agree that anything between 1-5% is a good average engagement rate, and larger accounts typically have a lower engagement rate altogether. To measure engagement effectively, consider using third-party apps like PallyyLater, Meta analytics, or even the built-in analytics provided by social media platforms like the professional dashboard on Instagram. These tools help you gather data, understand patterns, and refine your content strategy!

Instagram reach Vs. Engagement Rate

In the dynamic world of Instagram marketing in 2024, understanding the interplay between Instagram reach and your Instagram engagement rate is crucial for businesses seeking to maximize their online impact. While Instagram’s reach represents the unique users who have viewed your content, the engagement rate goes beyond mere visibility, accounting for the level of interaction—likes, comments, saves, and shares—your content generates relative to your follower count or number of posts. Both metrics offer valuable insights into the effectiveness of your Instagram strategy. A high reach indicates broad visibility, while a good engagement rate signifies a responsive audience. By analyzing and optimizing both reach and engagement, small businesses can refine their approach, tailoring content creation to resonate with their audience more effectively in 2024!

Digital Marketing Agency for Small Business

In the fast-paced world of social media, adaptability is key! By understanding your audience and creating content with intent, your small business can navigate the challenges and thrive online. At Express My Media, we’re not just a digital marketing agency; we’re your partner in success for small businesses servicing various clients in the Charlotte, NC, area. Let’s create a strategy and content that drives results, allowing you to focus on what you do best – running your business!

Now that you are ready? Contact us today!

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