Marketing Tips for Home Builders
As spring blooms into full swing (and everyone’s allergies, lol), it’s a prime time to rev up your marketing campaigns and strategies to capitalize on the bustling peak season ahead. With homeowners gearing up for renovations and new builds, it’s crucial to have a robust marketing strategy yourself or a competent marketing team behind you to capture the attention of social media users and blog readers to build trust and loyalty. So, let’s roll up our sleeves and dive into some marketing tactics to help you thrive this season.
Own Your Online Presence
In today’s digital age, a strong online presence is essential for any home builder. Marketing starts with a professional website that acts as your digital storefront, showcasing your work with high-quality photos, virtual tours, detailed information, and satisfied customers. Make sure your website is mobile-friendly and optimized for search engines (SEO) so potential buyers can easily find you online.
Social media is another powerful tool for connecting with your audience. Be active on platforms like Facebook, Instagram, and Pinterest, sharing project updates, behind-the-scenes glimpses, and inspiring design content. Remember to use relevant hashtags and targeted ads to reach the potential buyers who are most likely to be interested in your homes. Finally, actively manage your online reputation by soliciting customer reviews and responding promptly to positive and negative feedback. This demonstrates your commitment to customer satisfaction and builds trust with potential clients.
Content for Home Builders
First things first: let’s talk about the content! Write captivating blog posts that offer real value to your audience. Think “NC spring home design trends” or “Choosing the perfect builder in Charlotte.” Use tools like Google Trends to discover what is trending on Google in your area and optimize for the best keywords to use.
Content Ideas: Remember to flex your social media muscles!
- Share a behind-the-scenes look at the construction processes or sneak peeks.
- Let one of your contractors do the talking. We know collaboration is everything in this business.
- Talk about a home feature that is unique to your company.
- Everyone likes to see the finished product, so show it off in several ways- swipe posts, zoomed-in, reels, stories, and static posts.
- Show off those glowing testimonials.
And don’t skimp on or forget those hashtags – they’re your ticket to reaching a broader audience and driving engagement.
Targeted Advertising
It takes money to make money. Are you having a hard time reaching the amount of people you think you should? With advanced targeting options, you can zero in on your ideal audience based on demographic ranges, interests and topics, and online behavior. Meta ads can be tricky for builders. The Fair Housing Act is in place so that any advertisements run on Meta categorized as “housing” are fair and do not discriminate, making targeting a bit more challenging than other niches; nonetheless, targeted ads still work!
Remember: Plan your marketing campaign early as you gear up for the peak season. Consistency is key, so keep the content flowing and engage with your audience regularly. And don’t forget to track your results – read your analytics to learn about campaign performance and tweak your strategies for continuous improvement.
Building Relationships in Real Estate and Residential Design
Beyond the digital world, fostering strong relationships with key players in the Charlotte real estate market is crucial. These relationships could be with people already in your network, like interior designers, architects, real estate agents, and land developers. Not only is this network of professionals great for word-of-mouth marketing, but collaborating on social media is also AMAZING for expanding your reach and engagement on social profiles.
Develop strong relationships with real estate agents who understand your target market and can recommend your homes to their clients. Host joint events and offer co-branded marketing materials. Connect with mortgage lenders, interior designers, and other professionals who work with homebuyers.
Digital and Social Media Marketing with Express My Media
With these simple and digestable marketing tips in mind, you’re ready to make this peak season your most successful yet! So, let’s get out there and seize the season, one client at a time. Need help with a campaign or scheduling out social media? Look at our services and book a free Exploration call to see if we’re a good fit!
Want some inspiration? Check out one of our home builder case studies HERE.
