How to Measure Social Media Success for Home Builders and Designers (Beyond Vanity Metrics)

how to measure Social media from social media strategist Express My Media based in Charlotte NC

How to Measure Social Media Success for Home Builders and Designers – Beyond Vanity Metrics   Social media marketing isn’t just about posting pretty pictures or racking up likes. For home builders, designers, and construction professionals, your Instagram or Facebook feed is more than a digital portfolio—it’s your brand’s first impression, sales funnel, and trust-builder […]

What to Know About Strategic Social Media Engagement

how to drive social media engagement

  What to Know About Strategic Social Media Engagement   Engaging with your audience on social media brings your brand to life, and engagement is one of the primary keys to growth on your platform.   Three ways to begin engagement are sparking genuine connection, encouraging interaction, and delivering resonant content. Social media users think genuine, […]

Content Ideas for the Month of April

April content ideas for creation by Express My Media

  Spring is the perfect time to refresh your content strategy and embrace new opportunities to engage your audience. With April bringing a mix of seasonal changes, awareness campaigns, and fun national holidays, there’s no shortage of ways to create meaningful and engaging content. Whether you’re looking to boost brand awareness, connect with your audience […]

Content Marketing Ideas with National Holidays

Content marketing strategy with Express My Media in Charlotte NC

Content Marketing Ideas with National Holidays In today’s digital world, capturing the attention of Facebook and Instagram swipers can feel like a constant battle. But what if you could leverage pre-existing excitement and celebrations to boost your content marketing efforts? National (and International) holidays offer a fantastic opportunity to connect with your audience, showcase your […]

Hiring a Social Media Manager: Your Charlotte Small Business’s Secret Weapon

Hire a social media manager Express My Media

Hiring a Social Media Manager: Your Charlotte Small Business’s Secret Weapon Running a small business in Charlotte is a whirlwind, we know! You’re the CEO, barista with that daily morning cup of coffee (or two), marketing guru, social media manager, and content creator all rolled into one, PLUS you’re running your business. But let’s be […]

What Should An Interior Designer Post On Social Media?

Posting on social media for interior designers

What Should An Interior Designer Post On Social Media?   In today’s design-driven world, social media is essential for interior designers. It’s a powerful platform to showcase your work, connect with potential clients, and establish yourself as a thought leader in the industry. But with so many options available, what exactly should you be posting? […]

Marketing Tips for Home Builders

Marketing Tips for Home Builders with Express My Media Social Media in Charlotte

Marketing Tips for Home Builders As spring blooms into full swing (and everyone’s allergies, lol), it’s a prime time to rev up your marketing campaigns and strategies to capitalize on the bustling peak season ahead. With homeowners gearing up for renovations and new builds, it’s crucial to have a robust marketing strategy yourself or a […]

The Benefits of an Online Presence for a Small Business

online marketing charlotte nc

The Benefits of an Online Presence for a Small Business In today’s busy world, standing out from your competition and breaking through the digital clutter can be challenging. Gone are the days when you post a website and expect people to find your business. Establishing an online presence isn’t something to take lightly anymore. You […]