The 2025 Charlotte Small Business Social Media Guide
An updated 2025 guide for Charlotte small businesses to thrive in social media, using the latest trends within the past month.
Insider Social Media Tips For Your Home Design Business
Boost your business with expert insights on hiring a marketing agency! Discover how agencies save time, deliver ROI, and drive growth for Charlotte, NC businesses.
How to Save Time on Social Media as a Small Business Owner
This blog is about how to save time on social media as a small business owner, without sacrificing quality.
How to Measure Social Media Success for Home Builders and Designers (Beyond Vanity Metrics)
How to Measure Social Media Success for Home Builders and Designers – Beyond Vanity Metrics Social media marketing isn’t just about posting pretty pictures or racking up likes. For home builders, designers, and construction professionals, your Instagram or Facebook feed is more than a digital portfolio—it’s your brand’s first impression, sales funnel, and trust-builder […]
Is Your Marketing Strategy Working? You Need a Marketing Audit
Is your Marketing Strategy Working? You Need a Marketing Audit In today’s digital world, small business owners are feeling the demand to be online. Google rankings, social platforms, and changes in the ways customers consume information make the demand to be everywhere that much more. Navigating the complexities of marketing to grow a brand, […]
4 Ways to Grow Your Interior Design Business On Social Media
In today’s digital age, social media has become an indispensable tool for businesses of all sizes. Businesses with tangible products or services can use Instagram and Facebook to sell products. Businesses with fun and exciting work can easily show their expertise through images and videos on every platform. Nothing screams beauty, fascinating, and luxury than […]
How to Grow Your Business Instagram Reach in 2024
How to Grow Your Business Instagram Reach in 2024 Running a small business is no walk in the park; the challenges only multiply when managing an online presence simultaneously! Small business owners need help creating quality content, understanding algorithms, and decoding the mysteries of Instagram reach. At Express My Media, we understand these struggles […]
Branding vs. Marketing: What’s the Difference?
Branding Versus Marketing: What’s the Difference? Owning a small business is full of adventure! You have to be a master in your industry and have an understanding of all of the aspects of running your business, like accounting, HR, marketing, and everything else under the sun. So when it comes to marketing, there are […]
How to Create a Content Strategy
How to Create a Content Strategy That Drives Results Building a digital marketing presence for your small business can be pretty challenging. As a small business owner, you don’t have a lot of free time and lack the resources and sometimes knowledge to build a concrete plan for marketing. So, where should you […]
Is it Better To Post Photos or Reels on Instagram?
Is It Better to Post Photos or Reels On Instagram? Over the past few years, the IG algorithm has loved Instagram Reels. Content creators can’t stress the importance of video content enough; the proof is in the increased rates of engagement and reach. However, Reels aren’t necessarily being prioritized over photo content by the […]