The 2025 Charlotte Small Business Social Media Guide
An updated 2025 guide for Charlotte small businesses to thrive in social media, using the latest trends within the past month.
Insider Social Media Tips For Your Home Design Business
Boost your business with expert insights on hiring a marketing agency! Discover how agencies save time, deliver ROI, and drive growth for Charlotte, NC businesses.
How to Save Time on Social Media as a Small Business Owner
This blog is about how to save time on social media as a small business owner, without sacrificing quality.
How to Measure Social Media Success for Home Builders and Designers (Beyond Vanity Metrics)
How to Measure Social Media Success for Home Builders and Designers – Beyond Vanity Metrics Social media marketing isn’t just about posting pretty pictures or racking up likes. For home builders, designers, and construction professionals, your Instagram or Facebook feed is more than a digital portfolio—it’s your brand’s first impression, sales funnel, and trust-builder […]
Every Business Has a Story to Tell. What’s Your Brand Story?
Every Business Has a Story to Tell. What’s Your Brand Story? In a world saturated with products and services, it’s easy for brands to blend into the background. Did you know most consumers say emotional connection is critical to brand loyalty? To connect with consumers and build lasting relationships online and in person, brands must […]
Hiring a Social Media Manager: Your Charlotte Small Business’s Secret Weapon
Hiring a Social Media Manager: Your Charlotte Small Business’s Secret Weapon Running a small business in Charlotte is a whirlwind, we know! You’re the CEO, barista with that daily morning cup of coffee (or two), marketing guru, social media manager, and content creator all rolled into one, PLUS you’re running your business. But let’s be […]
The Benefits of an Online Presence for a Small Business
The Benefits of an Online Presence for a Small Business In today’s busy world, standing out from your competition and breaking through the digital clutter can be challenging. Gone are the days when you post a website and expect people to find your business. Establishing an online presence isn’t something to take lightly anymore. You […]
How to Grow Your Business Instagram Reach in 2024
How to Grow Your Business Instagram Reach in 2024 Running a small business is no walk in the park; the challenges only multiply when managing an online presence simultaneously! Small business owners need help creating quality content, understanding algorithms, and decoding the mysteries of Instagram reach. At Express My Media, we understand these struggles […]
Branding vs. Marketing: What’s the Difference?
Branding Versus Marketing: What’s the Difference? Owning a small business is full of adventure! You have to be a master in your industry and have an understanding of all of the aspects of running your business, like accounting, HR, marketing, and everything else under the sun. So when it comes to marketing, there are […]
How to Create a Content Strategy
How to Create a Content Strategy That Drives Results Building a digital marketing presence for your small business can be pretty challenging. As a small business owner, you don’t have a lot of free time and lack the resources and sometimes knowledge to build a concrete plan for marketing. So, where should you […]