Top 5 AI Marketing Tools for Small Businesses

best ai tools for marketing

A Beginner’s Guide to AI Marketing Tools for Small Businesses​ Hello AI! Small businesses continually look for ways to stay competitive, efficient, and relevant. That’s where Artificial Intelligence comes in. Once reserved for large corporations with big budgets, AI-powered marketing tools are now accessible to businesses of all sizes. These tools can revolutionize how you […]

How to Measure Social Media Success for Home Builders and Designers (Beyond Vanity Metrics)

how to measure Social media from social media strategist Express My Media based in Charlotte NC

How to Measure Social Media Success for Home Builders and Designers – Beyond Vanity Metrics   Social media marketing isn’t just about posting pretty pictures or racking up likes. For home builders, designers, and construction professionals, your Instagram or Facebook feed is more than a digital portfolio—it’s your brand’s first impression, sales funnel, and trust-builder […]

What to Know About Strategic Social Media Engagement

how to drive social media engagement

  What to Know About Strategic Social Media Engagement   Engaging with your audience on social media brings your brand to life, and engagement is one of the primary keys to growth on your platform.   Three ways to begin engagement are sparking genuine connection, encouraging interaction, and delivering resonant content. Social media users think genuine, […]

Every Business Has a Story to Tell. What’s Your Brand Story?

Brand story, branding and marketing in Charlotte NC with Express My Media

Every Business Has a Story to Tell. What’s Your Brand Story? In a world saturated with products and services, it’s easy for brands to blend into the background. Did you know most consumers say emotional connection is critical to brand loyalty? To connect with consumers and build lasting relationships online and in person, brands must […]

Content Marketing Ideas with National Holidays

Content marketing strategy with Express My Media in Charlotte NC

Content Marketing Ideas with National Holidays In today’s digital world, capturing the attention of Facebook and Instagram swipers can feel like a constant battle. But what if you could leverage pre-existing excitement and celebrations to boost your content marketing efforts? National (and International) holidays offer a fantastic opportunity to connect with your audience, showcase your […]

4 Social Media Tips for Your Marketing Strategy

4 social media tips for Charlotte small businesses

4 Social Media Tips for Your Marketing Strategy The hustle is real for Charlotte’s small businesses! Between managing day-to-day operations and keeping customers happy, carving out time for effective marketing can feel like climbing a mountain in flip-flops. However, a strategic marketing plan means you’re taking advantage of valuable opportunities to connect with potential customers […]

How to Grow Your Business Instagram Reach in 2024

Driving results and Business Instagram Reach in 2024

  How to Grow Your Business Instagram Reach in 2024 Running a small business is no walk in the park; the challenges only multiply when managing an online presence simultaneously! Small business owners need help creating quality content, understanding algorithms, and decoding the mysteries of Instagram reach. At Express My Media, we understand these struggles […]