The 2025 Charlotte Small Business Social Media Guide
An updated 2025 guide for Charlotte small businesses to thrive in social media, using the latest trends within the past month.
Insider Social Media Tips For Your Home Design Business
Boost your business with expert insights on hiring a marketing agency! Discover how agencies save time, deliver ROI, and drive growth for Charlotte, NC businesses.
How to Save Time on Social Media as a Small Business Owner
This blog is about how to save time on social media as a small business owner, without sacrificing quality.
How to Measure Social Media Success for Home Builders and Designers (Beyond Vanity Metrics)
How to Measure Social Media Success for Home Builders and Designers – Beyond Vanity Metrics Social media marketing isn’t just about posting pretty pictures or racking up likes. For home builders, designers, and construction professionals, your Instagram or Facebook feed is more than a digital portfolio—it’s your brand’s first impression, sales funnel, and trust-builder […]
What to Know About Strategic Social Media Engagement
What to Know About Strategic Social Media Engagement Engaging with your audience on social media brings your brand to life, and engagement is one of the primary keys to growth on your platform. Three ways to begin engagement are sparking genuine connection, encouraging interaction, and delivering resonant content. Social media users think genuine, […]
Every Business Has a Story to Tell. What’s Your Brand Story?
Every Business Has a Story to Tell. What’s Your Brand Story? In a world saturated with products and services, it’s easy for brands to blend into the background. Did you know most consumers say emotional connection is critical to brand loyalty? To connect with consumers and build lasting relationships online and in person, brands must […]
How to Grow Your Business Instagram Reach in 2024
How to Grow Your Business Instagram Reach in 2024 Running a small business is no walk in the park; the challenges only multiply when managing an online presence simultaneously! Small business owners need help creating quality content, understanding algorithms, and decoding the mysteries of Instagram reach. At Express My Media, we understand these struggles […]
Branding vs. Marketing: What’s the Difference?
Branding Versus Marketing: What’s the Difference? Owning a small business is full of adventure! You have to be a master in your industry and have an understanding of all of the aspects of running your business, like accounting, HR, marketing, and everything else under the sun. So when it comes to marketing, there are […]
Is it Better To Post Photos or Reels on Instagram?
Is It Better to Post Photos or Reels On Instagram? Over the past few years, the IG algorithm has loved Instagram Reels. Content creators can’t stress the importance of video content enough; the proof is in the increased rates of engagement and reach. However, Reels aren’t necessarily being prioritized over photo content by the […]
The Power of Google Business for Online Visibility and Credibility
The Power of Google Business As digital marketers, we aim to unlock the success of small businesses. One of the first steps in our master plan is conducting a comprehensive marketing audit. Why? Because a solid online presence is vital to thriving in today’s digital landscape. We’ve said it before, and we will […]