What Should An Interior Designer Post On Social Media?
What Should An Interior Designer Post On Social Media? In today’s design-driven world, social media is essential for interior designers. It’s a powerful platform to showcase your work, connect with potential clients, and establish yourself as a thought leader in the industry. But with so many options available, what exactly should you be posting? […]
Marketing Tips for Home Builders
Marketing Tips for Home Builders As spring blooms into full swing (and everyone’s allergies, lol), it’s a prime time to rev up your marketing campaigns and strategies to capitalize on the bustling peak season ahead. With homeowners gearing up for renovations and new builds, it’s crucial to have a robust marketing strategy yourself or a […]
4 Social Media Tips for Your Marketing Strategy
4 Social Media Tips for Your Marketing Strategy The hustle is real for Charlotte’s small businesses! Between managing day-to-day operations and keeping customers happy, carving out time for effective marketing can feel like climbing a mountain in flip-flops. However, a strategic marketing plan means you’re taking advantage of valuable opportunities to connect with potential customers […]
The Benefits of an Online Presence for a Small Business
The Benefits of an Online Presence for a Small Business In today’s busy world, standing out from your competition and breaking through the digital clutter can be challenging. Gone are the days when you post a website and expect people to find your business. Establishing an online presence isn’t something to take lightly anymore. You […]
How to Grow Your Business Instagram Reach in 2024
How to Grow Your Business Instagram Reach in 2024 Running a small business is no walk in the park; the challenges only multiply when managing an online presence simultaneously! Small business owners need help creating quality content, understanding algorithms, and decoding the mysteries of Instagram reach. At Express My Media, we understand these struggles […]
Branding vs. Marketing: What’s the Difference?
Branding Versus Marketing: What’s the Difference? Owning a small business is full of adventure! You have to be a master in your industry and have an understanding of all of the aspects of running your business, like accounting, HR, marketing, and everything else under the sun. So when it comes to marketing, there are […]
How to Create a Content Strategy
How to Create a Content Strategy That Drives Results Building a digital marketing presence for your small business can be pretty challenging. As a small business owner, you don’t have a lot of free time and lack the resources and sometimes knowledge to build a concrete plan for marketing. So, where should you […]
From Data to Impact: Instagram Analytics for Reach Growth
From Data to Impact: Instagram Analytics for Reach Growth Social media trends are significant, but what is more important? Your analytics! We’ve had several insightful conversations over the past couple of months with clients eager to understand their social media performance better and determine what content they need to produce or recreate to increase […]
Is it Better To Post Photos or Reels on Instagram?
Is It Better to Post Photos or Reels On Instagram? Over the past few years, the IG algorithm has loved Instagram Reels. Content creators can’t stress the importance of video content enough; the proof is in the increased rates of engagement and reach. However, Reels aren’t necessarily being prioritized over photo content by the […]
What Is Threads, And Do You Need It For Your Business?
What is Threads and Is It Needed For Your Business? Just when you think you’ve dialed in the current algorithms on Meta platforms and figured out all of its features, Meta throws a brand new platform at us, Threads. This social media app has taken the digital landscape by storm and provides a mainly […]