How to Grow Your Business Instagram Reach in 2024
How to Grow Your Business Instagram Reach in 2024 Running a small business is no walk in the park; the challenges only multiply when managing an online presence simultaneously! Small business owners need help creating quality content, understanding algorithms, and decoding the mysteries of Instagram reach. At Express My Media, we understand these struggles […]
Branding vs. Marketing: What’s the Difference?
Branding Versus Marketing: What’s the Difference? Owning a small business is full of adventure! You have to be a master in your industry and have an understanding of all of the aspects of running your business, like accounting, HR, marketing, and everything else under the sun. So when it comes to marketing, there are […]
How To Brand a Business
How to Brand a Business Branding plays a crucial role in the success of any small business. Branding creates a unique and memorable identity for your small business, setting you apart from competitors. Brand consistency is vital as it helps build trust, increases brand recognition, and fosters customer loyalty. As a digital marketing agency, […]
Why Your Small Business Needs Social Media
Why Your Small Business Needs Social Media Social media use has evolved beyond just photo and video-sharing. Today, it is a powerful tool that businesses can leverage to connect with their target audience, build relationships, and drive sales. One of the key advantages of social media marketing is that it allows businesses to communicate […]
3 Tips for Building a Small Business Through Digital Marketing
3 Tips for Building a Small Business Through Digital Marketing Small businesses have a tremendous opportunity to drive traffic and sales through engagement online. When we look at the overall marketing for a small business, we often find outdated and underutilized websites and social media. A website is the first interaction a potential customer […]
How To Organize Your Business in 2023
How to Organize Your Business in 2023 Sarah and Kirsty here, and we want to thank you for being here and taking the time to read our first blog! As marketing consultants, we have been writing blogs for our clients for a long time and decided it was finally time to take the plunge ourselves. […]